Author: web_coder |
1 2015 |
Views: 0 |
Comments (0)

When it comes to marketing your business online, content creation is one of the biggest pieces of the puzzle. But how do you create awesome content to market without spending a ridiculous amount of money?


In todays digital world, there are actually several ways you can create great content and promote it without having a huge budget so lets get to it!


The All Powerful Blog Post


Produce Great Content with a Small Marketing Budget | SEJ


Its no secret that blog posts are one of the best ways to publish content that you can market to your followers and potential customers. The best way to utilize this amazing marketing platform while on a budget is to focus more on the subject matter of the blog posts themselves instead of focusing on how many posts you want to post per day/week.


Trust me, nobody likes reading a one-paragraph blog post that was posted just for the sake of volume and getting some content on the site. This kind of posting is completely pointless and in no way helps you to build credibility with your reader base. You are much better off publishing less frequently if you can produce content that is truly useful to your readers.



To save money, start by using your own thoughts and experiences to create content that speaks to your key audience. If you are a decent enough writer, write the content yourself (nothing beats free!).



If you arent comfortable writing something yourself, leverage the skills of one your team members or even outsource your content writing to a reputable content creation service.


The point is that you can use many of your own thoughts, experiences, and resources to write blog posts that dont just shamelessly promote your company, but instead give users information that can better their lives and that can answer their questions without having to spend a ton of money.


Blog Commenting


Produce Great Content with a Small Marketing Budget | SEJ


Leaving insightful comments on blogs related to your website or key audience is a great way to build off-site content that promotes your on-site content. I like how fellow SEJ author Neil Patel put it when he said:



If people feel that your comments are detailed and insightful, not only will they keep reading your comments, theyll also head over to your website.



In this same post, Neil also shares the success story of Mashable by describing how the founder, Pete Cashmore, made the blog popular by commenting on competing blogs such as TechCrunch. Pete left hundreds of comments on competing blogs and now he has one of the most visited websites on the internet so blog commenting the right way can definitely work!


Instructional Videos


Produce Great Content with a Small Marketing Budget | SEJ


How-to and tutorial videos are high value content. Plus, YouTube makes it easier than ever to post timely and informational content withoutspending a dime.


It is more than possible to create awesome video content yourself with equipment you most likely already have lying around. Dont believe me? Here is a great tutorial on how to use your iPhone to create professional looking videoson Wistia.


Consistently producing great video content is a fantastic way to build up your companys YouTube profile which in turn can increase website traffic.


DIY Infographic


Produce Great Content with a Small Marketing Budget | SEJ


Infographics are one of the easiest ways to interpret and digest information with their visually stunning artwork and short and concise text pieces.


Hiring a design firm to create a new infographic can quickly max out your marketing budget; however, if you consider yourself a little tech savvy and dont shy away from a challenge, there are some ways to make a great looking infographic for little to no money at all.


The first is to use free PowerPoint templatesfrom WordStream that you can easily edit and customize to meet your needs.


The next wayis to use a myriad of free vector kits, which give you all of the elements you need to create an infographic in a vector based program such as Adobe Illustrator. With a little elbow grease, you can create something that is both stunning and polished relatively quickly.


Case Studies


Produce Great Content with a Small Marketing Budget | SEJ


If you are currently in business, then you alreadyhave customers whobelieve in the value proposition your company offers. Why not ask them how your product or service has helped them, how they utilize it, and the positive results they have achieved?


Use this information to create a case study based on the positive experiences of your clients is one of the best ways to build credibility in order to secure new customers.


The best part is that you typically dont have to pay your customers to create one, and often times they will help with the promotion of the case study as it can be used as a promotional piece for them as well.


Presentation Sharing


slideshare_sharing


Almost every business has made a PowerPoint presentation at some point to explain a process, a new product, or a new policy. These old presentations can often be turned into a gold mine through the marketing platform SlideShare.


SlideShare is another great place to build followers based around informational type content that is both visually stunning and easy to digest.


There are a few tips and tricks to getting your slide decks viewed and shared by SlideShare followers, so make sure to apply these simple optimization techniques.


Conclusion


The bottom line is that you can create great content without going broke.



Marketing doesnt have to cost money.It just requires creativity. Neil Patel



While I have compiled a list of some of my favorite ways to create great content without spending a lot of money, I know there are many others and would love to hear your thoughts.


What are some of your favorite ways to build awesome content on a small marketing budget? Let me know in the comments below.



Image Credits


Featured Image: pedrosek/Shutterstock.comImage #1: Yeko Photo Studio/Shutterstock.comImage #2: BrAt82/Shutterstock.comImage #3: Fer Gregory/Shutterstock.comImage #4: Tarapong Siri/Shutterstock.comImage #5: racorn/Shutterstock.comScreenshot via Greg Secrist. Taken July 2015.


Author: web_coder |
1 2015 |
Views: 2 |
Comments (0)

Bin is already one of the few search engines that allows emoji searches, and now it's testing a full emoji keyboard.


Rubn Gmez first mentioned the keyboard yesterday on the All Google Testing blog. He posted an instructional video and included a code users can write in the development consoles of Chrome, Firefox and Internet Explorer.


Andrew LaForge - founder of Fotobom, a company that specializes in photo-editing tools, and creator of the new YourMoji custom emoji app - thinks doing things around the wildly-popular emoji is a way for Microsoft to stand out. He refers to the fact that this week's Windows update included a middle finger emoji.


"Not only did they do it, but [Microsoft] really highlighted that they [made the middle finger]," LaForge says. "They're trying to get aboard the hype of emojis and be the cool guys again. I think Microsoft knows this might give them a shot of reaching the younger generation."


Related articles



Of the top five most popular search engines, Yahoo is the only other one that has an emoji-search capability; Ask.com and AOL do not. Google did emoji searches, though the practice was discontinued a few months back.


But while LaForge thinks emojis will help Bing get out from Google's shadow, Vivian Rosenthal, founder of branded emoji keyboard company Snaps, says that Bing simply sees where the future of communication is heading.


"There's this idea that visual content is universal and transcends language; it's like, a picture is worth a thousand words," Rosenthal says. "People are so drawn to emojis because you can capture a lot in very little time."


It's hard to predict the level of engagement Bing will see from this keyboard, as it hasn't even been (and may not ever be) released. Still, Rosenthal can see other search engines doing something similar down the line.


"There are 80 billion text messages sent a day and a huge percentage of them include an emoji; if I'm Bing, why wouldn't I let people search and communicate visually, rather than just through our standard language?" she says. "It seems like it would behoove them to pay attention to what people want."


Author: web_coder |
1 2015 |
Views: 1 |
Comments (0)

Sign up for online retail news and stats delivered each week.




yahoo-y-logo1-1920


Yahooannounced this afternoon that it was buying social shopping destinationPolyvore. Yahoo said in its release that the acquisition would strengthen Yahoos digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers.


Theres also a strong mobile shopping angle here too.


Yahoo did not disclose the purchase price but said that after the acquisition closes that thePolyvore brand will continue. It wont become the newYahoo Shopping although I suspect itwill get an overhaul.


Yahoo Polyvore


Polyvore disclosed at one point that its audience was more than 70 percent female. The vast majority are under 45, with more than 50 percent of its audience under the age of 34. The company also says that its average basket size across retail partners is over $383, which is higher than other leading social networks combined.


Yahoo sees a range of uses for Polyvore as indicated in the quote above:


  • Digital magazines (content + community)

  • Support for its Mavens collection of offerings: mobile, video, native, social

Its a move thats broadly consistent with Yahoos audience and growth strategy. We dont know the price but it seems to be a smart acquisition and should strengthen Sunnyvales relationships with retailers and the advertising options it can offer them.





(Some images used under license from Shutterstock.com.)


Author: web_coder |
1 2015 |
Views: 1 |
Comments (0)

Get the best search news, tips and resources, delivered each day.




Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.


From Search Engine Land:


  • Deadline Extended For 2015 Search Engine Land Awards EntriesDue to overwhelming response and the high level of interest, we have decided to extend the entry deadline for the Search Engine Land Awards until FRIDAY, AUGUST 7, 2015, at 11:59 p.m. ET. As the entry fees add to the total charitable contribution from the awards program, we appreciate the search communitys incredible response thus far and []

  • Deepen Your Social Marketing Skill Set Attend Marketing Lands SocialPro ConferenceTake your social media marketing skills to unprecedented levels by attending SocialPro! Formerly known as SMX Social Media Marketing, SocialPro is the conference where you can learn groundbreaking tactics taught by leading brands and agencies from across the globe. SocialPro is programmed by the editorial folks at Marketing Land, your leading source for digital marketing news. With this expertise []

  • Squeezing More Value Out Of Your Most Important SEO Landing PagesKey landing pages not performing as well as youd hoped? Check out columnist Tom Demers helpful guide to getting the most out of your best content.

  • Google: Panda 4.2 Is Rolling Out Slowly For Technical ReasonsGoogles John Mueller tries to explain why the Panda 4.2 rollout is happening so slowly over months and months.

  • Search In Pics: Android Repair, Google Log Tables & Rubber DucksIn this weeks Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

  • Proactive Alerts For SEO Reporting Using Google AnalyticsHaving large quantities of data at our fingertips is great, but having the relevant bits automatically delivered to us is even better. Columnist Ben Goodsell shows how to configure Google Analytics to automatically alert you to significant organic traffic changes.

  • Celebrate The Power Of Search With Us At #TheLandys Awards CelebrationDetails about the 2015 Search Engine Land Awards Celebration (#TheLandys) taking place during SMX East in New York City, on September 30, 2015, from 8 p.m. 11 p.m.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:


Search News From Around The Web:


Industry


Local & Maps


Link Building


Searching


SEO


SEM / Paid Search


Search Marketing





(Some images used under license from Shutterstock.com.)


Author: web_coder |
1 2015 |
Views: 0 |
Comments (0)

Discover what's up in the business of marketing each Friday.




clocks-time-alarm-ss-1920


Due to overwhelming response and the high level of interest, we have decided to extend the entry deadline for the Search Engine Land Awards until FRIDAY, AUGUST 7, 2015, at 11:59 p.m. ET.


Asthe entry fees addto the total charitable contributionfrom the awards program, we appreciate the search communitys incredible response thus far, and extending the deadline allows for The Landy Awards to make an even bigger impact.


To complete an entry, review the awards categories and submission criteria now.


Dont delay!Inorder to allow proper time for the judging process, no further extensions will be granted for this years entries.


Finalists will be notified prior to a public announcement on September 1, 2015.





(Some images used under license from Shutterstock.com.)


Author: web_coder |
1 2015 |
Views: 1 |
Comments (0)

Discover what's up in the business of marketing each Friday.




sp15-1200x900-regopen


Take your social media marketing skills to unprecedented levels by attendingSocialPro! Formerly known as SMX Social Media Marketing, SocialPro is the conference to learn groundbreaking tactics taught by leading brands and agencies from across the globe.


SocialPro is programmed by the editorial folks atMarketing Land, your leading source for digital marketing news. With this expertise at the helm, you can expect a robust agenda covering actionable and cutting-edge tactics that will leave your competition in the dust.


Gain valuable insights into howthe savviest brands and agencies transformed challenges to exceptional customer experiences.Your experience at SocialPro will be time well invested see whatpast attendeeshave said.


Save $300 With Super Early BirdRegistration is now open!Sign upfor SocialPro today and pay just $1395 for an All Access Pass a$300 savingsfrom on-site rates. Two days of innovative sessions, keynotes, boot camp and influentialconnections await you!


Collectively expand your learning by attending with your team!Learn moreon how your can save up to 20%.


Join us November 18-19 in Las Vegas and acquire innovative social media marketing tactics that transcend the ordinary.Register today!





(Some images used under license from Shutterstock.com.)


Author: web_coder |
1 2015 |
Views: 2 |
Comments (0)

oranges-fruit-squeeze-ss-1920


I recently wrote about how you can dig deeper with an SEO keyword thats working. Among the tactics mentioned, I included a couple of ways to get more organic traffic for a page thats already working:


  • Flesh out the page thats ranking for modified versions of the core term.

  • Reconsider the ranking pages title tag.

Of course, updating the title tag and the keyword targeting for a specific page is an early step in most SEO projects, but there are a few tricky problems that site owners frequently get stuck on or dont spend enough time considering:


  1. Where do I start? What pages should I actually spend time optimizing?

  2. What if the page is already driving valuable traffic?

How do you prioritize which pages you should be spending time on? And how do you go about making optimizations to valuable pages without jeopardizing the existing SEO traffic to a page (and making your updates something other than an optimization)?


In this article, Ill walk through a number of steps and tools that site owners can use to identify areas where they should spend time in updating pages, to better understand whats at risk in updating a page, and to get more valuable traffic out of key SEO pages.


Know Where Youre At


The first step is to identify the pages you want to work on. Here are a few ways to think about where to spend your time:


  • Zero to One Opportunities.Where are the pages that have potential but currently arent doing anything for you? These wont show up at the top of your analytics and ranking reports (since theyre not driving traffic), so you need to look in other places for them. What are the main pages in your sites navigation (linked to from your sites header or featured in your side bar)? These are being linked to prominently, but they may need to be optimized. What are your useful, content-rich pages that provide lots of answers for your customers (like community Q&A content, in-depth tutorial content, or quality blog content that hasnt gotten traction)? These may not be featured prominently, may not have gotten a good promotion push, and may have been created without search traffic in mind, and thus may be great optimization candidates.

  • Low-Hanging Fruit.Whats the content thats ranking 510 or at the top of the second page in search results? It might not be prominently linked to in your sites architecture and internal linking, and it might benefit from a few tweaks to better target terms that could draw more traffic.

  • Top Performers.Your best performing pages may be able to work even harder for you. Again, make sure not to damage the traction youve gotten.

So how do you identify all these different juicy opportunities? Glad you asked!


Zero To One Opportunities


If you have a site thats authoritative and has a strong brand that has neglected SEO, this will likely representyour biggest opportunity. If you have a site thats not getting links or press mentions, and youve spent hours tweaking title tags without much in the way of returns, youre in the wrong section (and maybe the wrong article altogether: try starting with a comprehensive content creation and promotion strategy).


However, if you have domain authority to spare and lots of pages that are important for visitors to your site, but you havent been driving the kind of SEO traffic youd like, you can start by looking at the main navigation elements on your site.


Here are examples from Search Engine Lands top navigation:


An example of pages highlighted in site-wide navigation


Footer:


An example of pages that are linked to from a site's footer


And sidebar:


An example of important pages that are highlighted in a site's sidebar


There are lots of highlylinked-to pages here. Not surprisingly, Search Engine Land has taken SEO into consideration on a lot of these pages, but theres a good chance that your site (or your clients) was mapped out with minimal (or no) consideration for SEO impact. This means that these highly linked-to pages are possible optimization candidates.


Well walk through how to look at these later in the post, but if these are pages that have title tags like About (or all share the same title tag), and if they dont have meta descriptions or arent tuned for SEO, add their URLs to your list of optimization candidates.


(A handy way to parse the list of links from the HTML is to use BuzzStreams free tool.)


Low-Hanging Fruit


This is a pretty straightforward process: simply use your search analytics report or run your own site through SEMrush, and look for high impression/high estimated search terms where youre ranking decently well (510on page one of search results,or top of the second page). Add these to your list of URLs to optimize.


These pages are ranking, and you know the terms have potential (either because of estimated search data or the impression data youre getting from your own search analytics report), so with some tweaks, you might be able to improve rankings for key terms.


If youre looking for a more in-depth look at this process, Nick Eubanks (paid) Master Keyword Research Course has a great section on identifying low-hanging keyword fruit.


Top Performers


This part is pretty straightforward, too. Look at your analytics reports for heavily trafficked pages, and look at your Google search analytics report for both high-traffic and high-impression pages.


Within Google Analytics, you simply start with a custom report:


A screenshot of setting up a landing page report in Google Analytics.


For Metrics Group, you can add Users > Users and Goal Conversions > Goal Completions (you might customize this based on your sites goals, whether you have specific values configured in GA, etc.). For dimensions, its Behavior > Landing Page.


Next, you can segment for organic traffic and see the pages that are driving traffic:


Screenshot of landing page metrics when viewed in Google Analytics


To get to your search analytics data, simply log in to your Google Search Console (formerly Webmaster Tools) account, look at the left navigation, click through Search Traffic > Search Analytics, and click Pages to see your data:


Screenshot of a search analytics report within the Google Search Console.


Grab the URLs you didnt find in your analytics report (the impression data can be particularly useful for additional discovery, as youll see the URLs where people are seeing your listing but not clicking through), and you have some additional URLs.


Now you should have gathered a large number of different types of URLs that are good optimization candidates. Its time to start actually optimizing your site for these terms. Lets walk through 10 things you can do to get more out of your most important pages.


1. Determine Whats AlreadyRanking &Driving Traffic


Before you start to update the pages youve identified as opportunities, you need to understand what not to eliminate from your pages title and content. As I mentioned above, one oft-overlooked component of optimizing pages is to first see what the page is already ranking for. This will tell you two things:


  • Where are the opportunities to make tweaks and help improve rankings on specific terms?

  • What is the page currently ranking for that changes could negatively impact?

Depending on what tools you have enabled and your level of access to different data, there are two primary places to look for this information:


SEMrush (Or Other Competitive Keyword Tools). You can enter a keyword into these tools and get a sense for what terms a page is ranking for (I use SEMrush, but other competitive keyword tools also offer this data). Lets look at a few terms that a page about using bouncy houses safely is ranking for:


Screenshot of SEM Rush top positions report for a URL.


Google Search Console Search Analytics Report.As outlined above, we can also look at the Search Console search analytics report to get similar information. First, simply input a filter for the URL of the page youre updating by clicking the no filter text under Pages and adding your filter:


Screenshot showing how to filter for a URL in Search Console Search Analytics Report.


Be sure to highlight Queries and check clicks, impressions and position to see whats getting impressions and where the page is ranking for those terms:


Screenshot of the Google Search Console search analytics report results.


This particular page isnt ranking great for anything, so Im free to update the page and try to improve rankings on some of the terms that are showing up in the second page of search results. But if there were terms that were driving a lot of traffic here, Id be able to factor that into my edits to the page (and make sure I didnt remove a valuable modifier thats driving a lot of traffic).


2. Run Your URL Through The Keyword Tool


Now that you understand where your URL is currently ranking, you can start to look for new opportunities.


The terms the URL is currently ranking for represent good expansion opportunities, but what about terms you (or your client/the original author of the page) werent aware of? Googles Keyword Planner can give you some quick ideas for terms the page may not be targeting:


A screenshot of Google Keyword Planner results for a URL.


3. Get Google Suggest Data For The Primary Topic OfThe Page


Similarly, using Google Suggest (by typing a term into Google and seeing the suggested results) and tools like Ubersuggest, youll get a long list of commonly searched-for modifiers around the main topic of your pageto think about including in your optimization process. In this case, Id enter terms like bouncy house, bouncy castle, jumpy house, and so on.


4. Update Your Pages Title Tag, Meta Description & Alt Attributes


After looking at the rankings for your page and understanding some of the other things folks search for around your topic, you should be able to craft a better title tag (that is clickable and potentially includes a key modifier that had been ignored previously) and a more compelling meta description (that better speaks to the searchers who are finding your listing). Youre also aware of different terms you can include in alt attributes on your page to describe your images (or in many cases, you can start to include alt attributes).


Writing great title tags is particularly valuable, and thats a topic for its own lengthy post, but luckily, there are a number of useful resources on the topic:


5. Flesh Out The Page With Additional Content


Now that you have some information about additional terms folks are searching for, you can use that to flesh out the page. The most searched-for modifiers could be great sub-sections of an article or additional sections of a product or sales page. You could also scan the existing content for opportunities to (naturally) include some of the modifiers the page had omitted in the body content of the page.


6. Add Different Content Types If Applicable


You dont just need to add text to your page, either. You can flesh out an existing page with video content, a slide deck or a data visualization, for example. A PowerPoint or a video has the added benefit of giving you another place where you can be found for these key terms (within YouTube search or on SlideShare).


7. Create ASpecific, Customized Offer


Theres more to SEO than just ranking better and getting more traffic. You can get more value out of your most important SEO pages by having the traffic coming to those pages convert better.


Look at the pages that drive the most traffic. Can you customize the offer on those pages with a specific offer or content upgrade?


The first few steps have given you some insight into the actual searches people are using to find your page. You can use that data to help create a highly customized offer.


Are folks typing in buy and other transaction-oriented modifiers to find your page? You might want to give them a special deal if they purchase now. Are they using terms more along the lines of compare or reviews? You might want to offer a free buying guide or a third-party report comparing the product type your page is targeting.


By using a specific offer tailored to the way people are finding your page, you can help convert more of the SEO traffic arriving at your most valuable pages. (Note: Be sure to understand the other channels people are reaching your page from if the page drives traffic from referrals, bookmarks, etc.,that should help inform your offer strategy on that page.)


8. Layer Outreach On Top Of That Page


If you have a key page thats close to ranking well for key terms, you can give it a push with some link outreach. If the page is a meaty resource, you might be able to engage in some old-school link prospecting and outreach. If youre working on a page that isnt likely to be linked to as is, think about adding useful content that you can conduct outreach for, and/or incorporate other resources and let them know youve highlighted them on the page.


9. Do Some Social Promotion For The Page


If the page is an article that is likely to be shared socially and is close to ranking for some valuable terms, identify the social network thats the best fit and consider doing some social promotion (potentially even some targeted paid social promotion for your content) to get better distribution (and frequently more links) for that page. And of course, if the content is high-quality and share-worthy, make sure the page is easy to share.


10. Link To The Page Internally With Different, Useful Anchors


Good old-fashioned internal linking and information architecture can help you get more SEO value from important pages, too. By highlighting pages that are very close to ranking (and working to link to key pages with varied anchor text that includes some of the key modifiers youve unearthed through the research in previous steps), youll help spreadlink equity (and internal traffic) to those pages, whichshouldgive them a nice rankings boost.


For a more in-depth look at internal linking, check out my SEO basics guide on the WordStream blog or my business partner Ken Lyonss internal linking tips.


Final Thoughts


If youre an SEO-savvy company or agency, the main takeaway here is that you need to understand the current positioning for a page so that you avoid taking one step forward and two steps back.


If youre a small business or individual blogger, you dont need to work on every one of these items for every page on your site. Identify the 525 most valuable pages, make sure you dont harm rankings on key terms, and incorporate as many relevant tactics to help improve search traffic as you can for those pages. Do this, and youll start to generate more relevant, valuable traffic to your site.


Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.





(Some images used under license from Shutterstock.com.)

Author: web_coder |
1 2015 |
Views: 1 |
Comments (0)

Everything you need to know about SEO, delivered every Thursday.




google-panda-cop3-fade-ss-1920


This morning, in a Google Hangout between Googles John Mueller and webmasters, John was asked about the Google Panda 4.2 update several times. One question that came up was why its running slower than normal.


John explained that the rollout is taking months and months, as opposed to days or weeks, because of an internal issue related to technical reasons. But he explicitly said this rollout is not going slowly specifically to confuse people.


Both the SEM Post and Search Engine Roundtable transcribed part of this Q&A on Panda:



This [Panda rollout] is actually pretty much a similar update to before. For technical reasons we are rolling it out a bit slower. It is not that we are trying to confuse people with this. It is really just for technical reasons.




So, it is not that we are crawling slowly. We are crawling and indexing normal, and we are using that content as well to recognize higher quality and lower quality sites. But we are rolling out this information in a little bit more slower way. Mostly for technical reasons.




It is not like we are making this process slower by design, it is really an internal issue on our side.



A lot of webmasters want to see immediate results from Googles Web spam algorithms, but with the Panda 4.2 slow rollout, it wont be like that. It can take months and months for a site to fully see a positive or negative impact of the algorithm.


Here is the video embed at the start point:


[embedded content]





(Some images used under license from Shutterstock.com.)


Author: web_coder |
1 2015 |
Views: 2 |
Comments (0)

Discover what's up in the business of marketing each Friday.




In this weeks Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.


Google Android Statue Repair:


Google Android Statue RepairSource: Google+


Google Log Tables:


Google Log TablesSource: Google+


Googles Birthplace: The Gates Computer Science Building At Stanford:


Gates Computer Science BuildingSource: Google+


Google Pond With Rubber Ducks:


Google Pond With Rubber DucksSource: Google+


Charging A Delorean DMC-12 At Google:


Delorean DMC-12 At GoogleSource: Google+





(Some images used under license from Shutterstock.com.)


Author: web_coder |
1 2015 |
Views: 0 |
Comments (0)

Everything you need to know about SEO, delivered every Thursday.




google-name-analytics1-ss-1920


The Age of Information is undergoing a radical transition, from making data accessible to having relevant information presented to us when it matters. Getting notified of your parking location the minute you step off a plane. Getting an alert containing a list of items while walking through the front door of the grocery store. Modern technology has made this all possible.


google now seo proactive reporting


So why should reporting for SEO be any different?


Enterprise-level SEO platforms like BrightEdge and SearchMetrics are making it easy to automate everyday reporting. Theyre also getting very granular in their ability to alert users to any information of interest. Fortunately, for those short on cash or just getting started, Google Analytics has many of the same features.


In an attempt to give insight into the possibilities, this article will cover how to create a Custom Segment and an Alert to send an email or text message if your Organic sessions decrease more than 50% compared to the same day the previous week. If you already have segments created, skip down to the Creating An Alert section!


Creating A Custom Segment: 50% Drop In US Google Organic Traffic


To begin, lets create a Custom Segment that includes only Organic Sessions of customers located in the United States.


From the ReportingTab (1) in Google Analytics, select +Add Segment (2). Then, click +New Segment (3).


custom segments and alerts for seo

[click to enlarge]



Name the new segment US Google Organic Sessions (1). In the Demographics section, where it says Location, specify Country contains United States (2). Now, in the Traffic Sources tab (3) be sure to Filter Sessions (4) by Medium contains organic and Source contains google (5).


custom segments and alerts for seo us google

[click to enlarge]



As you can tell in the image above, theres a wide array of possibilities to get notified about here when used in combination with Custom Alerts. Now that weve created the desired segment, lets look at how they work together.


Creating An Alert: 50% WoW Drop In Organic Sessions


Now that weve decided on the information we want, lets finish the job by telling Google Analytics when wed like to be alerted.


In the Reporting tab (1) under Intelligence Events Overview (2), go to the Custom Alerts tab (3). Click Manage custom alerts (4), and finally, click the +NEW ALERT button.


custom alerts for seo

[click to enlarge]



Lets name the alert 50% WoW Drop in US Google Organic Sessions (1). Choose the types of alerts and where youd like to send them (2), specify Medium matches exactly organic (3), then send the alert when Sessions % decreases by more than 49% (5).


email alerts for seo


Creating An Alert Using A Custom Segment


The +NEW ALERT view is also where you canassociate a Custom Segment (like the one created in the first section of this tutorial) with a notification. Just as we chose the Organic Medium in the image above, its possible to instead choose a previously created Custom Segments.


specifying a custom segment in a custom alert for seo



Unfortunately, theres a bug in Google Analytics where some Custom Segments will not show up in Custom Alert. To help fix the issue, please vote up the post in the product forums here.


Getting Granular With Proactive Reporting


Creating Custom Alerts in Google Analytics is a great way to be notified of a potential issue, as shown here, but it works equally well for knowing when improvements have been made!


For example, after focusing on optimizing a section of a site, its possible to create a custom segment to look at those pages specifically, then create an alert that will notify you when the expected gain has been realized.


Its clear the future of SEO reporting is premeditated granular notifications. Are there any innovations youre doing to be more proactive?


Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.





(Some images used under license from Shutterstock.com.)


Calendar
«     2015    »
 
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31